Twenty years of shipping. Three companies founded. Fifty agents in production at Brevo. I come in, set the bets, reshape the operating model, and stay until AI delivers measurable ROI — advisory, fractional, or full-time C-Level for the right project.
Most AI programs fail because they skip one of three layers. I work across all of them — and stay until AI delivers measurable results.
See it in practice →Decide where AI actually moves the P&L. Ruthless prioritization of the 2–3 bets that change the curve — and the 20 that won't.
Redesign the product so agents do the work and humans make the decisions. A vision sales can sell and customers feel in week one.
Use AI where it creates real, measurable value. Evals, guardrails and a release cadence so week-one agents are normal, not heroic.
Rewire the org so AI ships weekly, not quarterly. Operating model, the PM/Eng/Data triangle, accountability. The muscle, not the deck.
"We have 40 AI ideas and no conviction on which three matter."
I come in for 2–4 weeks, rip through the portfolio with your leads, and hand back a board-ready bet list with P&L math, owners, and a kill-list.
"Our product shipped in 2019. What does AI-native even look like for us?"
A compressed design sprint to reshape the product around agents — narrative, key flows, data contracts, the feature that makes the old one obsolete.
"PMs want to ship AI. Nothing ships. Legal, data and infra are blocking everything."
Operating-model work. Redraw the PM/Eng/Data/Legal swim lanes, set evals and guardrails, rebuild the release process so week-one agents are normal.
"We need someone who has done this — at real scale — in the boardroom."
Board observer or advisory seat. 20 years of operator scars, three startups co-founded, 50+ agents in production, €200M ARR scaled.
"We want an AI Lab but every blueprint online is a LinkedIn carousel."
I built one at Brevo from zero. I'll help you scope it, staff it, wire it into the org, and ship the first three agents in 90 days.
"Is this team's AI story real or a slide?"
Diligence on portfolio companies' AI claims — product, org, data, retention. What's durable, what's demo-ware, what to push them on next board.
Joined as VP Product in 2022. Scaled the organization from 8 to 25 PMs, rewrote the operating model, and drove the platform from €70M to €200M ARR through SMB marketing automation.
In late 2024, stepped into the VP of AI mandate. Stood up the AI Lab from scratch, set the Agentic AI strategy across every product line, and shipped AI-native features to 500k+ SMB & Mid Market users.
Closed the chapter in early 2026: 50+ AI agents in production, a repeatable idea-to-deployed-agent process in under 30 days, and a team that doesn't need to be convinced AI is the work — it is the work.
If you're facing a tough AI or product call, I can probably help.